Evergreen content is one that never goes out of date. Websites that have evergreen content are the ones that receive continuous readership. In other words, such websites have content that remains useful even if someone reads it after five years. News articles cannot be counted as evergreen since they usually contain contemporary information.
Writing evergreen content is all about writing information that won’t change even if it is read several years down the line. Here are some examples of evergreen content:
- How to Design Your Bathroom
- How to Make Cake
- Historical articles on places or people
- Encyclopedia type articles
However, creating timeless content in every niche is not easy. So, as an alternative, you can try creating content that is useful for the reader at least for a year or two. And if even that’s not possible, then you can update your posts on a timely basis so that they remain relevant for a longer period. When you realize that content is becoming old or outdated, you should start researching on it and update it so that it remains valid. For example, if you have a post like top 10 local search marketing companies of St. Louis, then the article may not hold its utility for longer unless you infuse it with fresh data/facts every year or so.
Google Penguin Update
On 24th Apr, 2012, Google announced its algorithm called Google Penguin to thwart all the websites that are making use of black hat SEO techniques to rank better on Google Search results. Google does not want its users to see websites that make use of tactics like overuse of keywords, cloaking, taking part in link schemes, using plagiarized content, etc. Google Panda, the previous algorithm release by Google, was aimed at downranking all the poor quality websites. Google Penguin was aimed at putting an end to spammy content and link bombing.
Benefits of Regularly Updating Content on Your Site
1. Better ranking on search engine
Search engines always want to show search results that are useful for their users. Hence, famous search engines are making use of algorithms that allow them to display unique, informative and topnotch quality to their users. Up-to-date content meets all these factors and this is the reason why such content ranks well on search engines. Before allotting a rank to a website, search engine spiders crawl the entire website and then they index it. If the website is found to contain high quality and relevant content, it will receive a good ranking.
2. Providing your readers with informative content
Readers will only read your posts if they find them interesting and informative. If they find boring and old content on your site, they will leave your website and go to another one.
3. Increasing credibility of your website
When your site visitors find interesting and relevant content every time they visit your site, the credibility of your website will increase. This will in turn also help in increasing your visibility in SERP.
4. Boosting traffic to your site
Since regularly updated content helps in ranking your site better on search engine, it will directly help in boosting the traffic to your site. You will receive high traffic continuously even long time after the day it was published.
5. Generating lead
The success of any business depends on how fast you are able to generate leads. Networking is one of the best ways to generate leads. If you are updating your site with relevant, informative and fresh content, there is a high possibility that people will share your website to their friends and colleagues and thereby increase the chances of generating sales.