NOKIA ….. The name that ruled the mobile market a few years back is now been sidelined by other giants. The two leading smartphone makers – Samsung and Apple, has taken over the smartphone market and Samsung especially stormed the mobile world by launching different handsets in almost all the price range.
There are other dominant mobile firms like Motorola, HTC, BlackBerry, Sony but the progress that Samsung made by focusing on its flagship Galaxy series and targeting every potential buyer is commendable. Apple always ruled the smart world with its iPhone but now faces stiff competition from Samsung. No one can deny the fact that today Samsung and Apple are the two smartphone makers that rule the world.
So why did Nokia not getting back in the race? What’s the problem with the Finnish firm that once ruled the market now getting no attention? Let’s see.
Nokia Ruled Because of its Easy to Use Mobiles.
Nokia got to the number one spot in 1998 because the firm manufactured such mobile phones that were quite easy to use and had all the features (Since it was 1998). People of all the classes became quite accustomed to the Nokia models that buying mobile from any other brand was total stupidity. The simple OS, the clean interface, the dynamic design and the strong battery life; these were enough for convincing any person to become their customers.
So when every one was quite happy with their mobile phones and their services, why did it got off from the top spot? There’s got to be some reason.
The BIG Reason – The Symbian OS
The biggest reason that Nokia lost its spot is its OS. There is nothing unique in the Symbian OS, no proper apps, games or unique features. It released the Symbian Anna OS but still it is Symbian.
Compare Symbian with Android or iOS, it won’t be able to stay there for long. The OVI Store consists of nothing worth mentioning. The mobile phones released looks too good but once you are in you find nothing different. If you buy a small budget Nokia or a high-end Nokia mobile, you won’t find any extra features. Just a little camera upgrade or some unnoticed tweaks.
Samsung snatched the top spot because it started rolling out devices with Android OS which started becoming a hit among youngsters and later on impressed every class of people. Android OS has a lot of features to talk about. A never ending apps market, addictive games, Google support and new features are added up every now and then. Just take a look at the history of Android. Talking about Apple’s iOS, it has ruled since the inception of the first iPhone and still going strong with iOS 6 being rolled out. So when there are two strong contenders in the battlefield, Nokia failed to protect its spot with Symbian.
Even Windows couldn’t save Nokia.
The Finnish firm tried to regain its position by launching the Lumia smartphone series powered by Windows OS, but it did nothing good. People from all around the world are accustomed to using Windows on their computers only so not many people were eager to use it. It did get a good response and many people appreciated the Windows phone but it couldn’t generate the mush expected hype.
So is it OVER for Nokia ?
Can’t say about that. Nokia is not a unaware with the market trends. It just failed to sense that the taste of the people was changing. People were getting familiar with new and advanced technology. While Samsung hit gold by sensing this change, Nokia continued to serve the same food.
Nokia can regain its position and become a strong competitor if it shake hands with Android OS or try to redevelop its own Symbian OS. If only can it recognize the taste of today’s tech-savvy people, then and then only can it provide a tough competition to the leading smartphone makers.
So what do you think? Can Nokia get back to the top spot again?
Also Check : Nokia Lumia 920
Author Bio: This is a Guest Post written by Ben Parker who works for sell iPad. Apart from this website he loves writing about Android and iPhone related stuff.