I am not the Jack of all trades and I am not going to play that boring role. I know a little bit of social media marketing (I can safely assume that since I am into SEO and social media for the past 5 years) and my experience says that you cannot be always right while promoting your service in the sphere of social media since the rules are changing all the time. There is no as such rule to follow and that means, the probability of attaining success is subjected to the experiments that you have conducted earlier. Even when you have the feeling that you know exactly what needs to be done to make the ongoing campaign a huge success, you may find yourself totally wrong when you start crunching data.
It is not Digital Media
Social media and digital media are two different areas and to attain success, you need to have different marketing strategy ready. Digital media is basically like one way street and there is little or no opportunity to be interactive in the whole process. For say, if you distribute advert on leading online web design blog, you simply want to promote your service and draw some clicks via them. There is no interaction involved. But social media is a different ground altogether. Here engagement is the key metric of success and for that reason you have to work hard to your bone to make that happen. You have come up with witty and creative ideas so that people would voluntarily participate in your marketing campaign and share, like and tweet your posts with yours being actively being involved in it.
People by nature are adverse to commercials. But we all know that it is a necessary evil and therefore, there is no escape from it. As a viewer, you are destined to watch few seconds of video clipping until the “Skip” option appear. So that while promoting your campaigns via Google Adwords, you have got the option of forcing ads down the throats of the audience even when they are not at all willing to buy that product. But social media is a different ball of game altogether. Here audience has the option to ignore you and you cannot do much about this.
Do Not Count this as an Investment
Do not turn the life of a social media marketer hell by asking him/her to show you the ROI of ongoing social media promotional activities. It is nearly impossible to measure the outcome of social media marketing and no amount of data crunching is going to help you. You need to understand the fact that social media marketing is not like a real estate investment. It is about building relationship and spreading your brand image so that people can easily relate themselves with your brand.